Food Miles-Lesser is better

Size of Imported food in Indian Retail

The Indian food and grocery market is the world’s sixth largest, with retail contributing 70% of the sales. The Indian food retail market is expected to reach Rs. 61 lakh crore (US$ 894.98 billion) 2020. Recently it was observed that the share (15-20%) of imported food categories and products (15-20%) in the Indian food market is expanding rapidly.  Vegetables, fruits, and nuts are the major imported categories contributing 80% of the total food imports in India. The imported food market in India is growing at a rate of about 30-40% per annum from the last 4-5 years.

Food miles – Is it a concern for India?

In India, agricultural farms are close to the population, and hence food miles are much lower than that in the case of developed country like the USA, until the figure of imported food items are at a check. In India, most of the imports are happened through sea route. Food miles become highest if it is transported road. As per industry data, road transport produces 60% of the world’s food transport carbon emissions.

What is “Food Mile” ?

Food miles’ is a trending term of this era that helps to assess the environmental impact of foods we consume. Food mile refers to how far food has travelled from the farm to the plate. As a rule of thumb, for the same product, the less distance it travels are the better choice for environment and health. Food miles can be reduced choosing local grown fresh fruit, vegetables and processed foods over produce that has travelled many miles in refrigeration and preservatives. Few observations a consumer can ponder upon to check Food miles are –

  • Where is our food come from?
  • Who is producing our food and how?
  • What are living conditions like for the people who produce our food?
  • How far has our food travelled?
  • How many resources have been used producing and transporting our food?
  • Is there a more local alternative?

How to keep a check on “Food Mile” ?

The dependency on locally produced foods are indeed beneficial from many perspectives. It retains the maximum flavour, nutrition and freshness. By purchasing locally grown and produced foods, we not only help local farmers and producers but also contribute our value to the economy. A larger food mile increases the chances of contamination also. Apart from these, the biggest benefit of choosing locally grown and produced foods are the reduction of food miles.

How THOLUA® Products are beneficial?

It is understood that foods are perishable and to make it last over a period of time, preservatives are used, which makes it nutritionally inferior. On the other hand the transport of food over longer distances releases more greenhouse gas emissions. THOLUA® is concerned about the environmental impact of larger food miles, and hence curates a basket of globally popular products that has a health benefit and taste to satisfy the local demands. We have taken the pledge to produce foods, cater to the market demands and care for the health of consumers and environment. Our consumers can feel proud that with each uses or bite of THOLUA® products, they are joining hands for a beautiful future without compromising on their progressive lifestyle.

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